Why Business Photos Are So Important
We’re not all natural marketers. So let me explain why these are so important.
- Presentation Matters – Your image is the first thing your prospective patients will process. If your pictures are amateurish, you’ll be fighting an uphill battle immediately. (Why so many real estate agents can’t seem to figure this out I will never understand!)
- Premium Fees Demand Premium Service – If you don’t take insurance, you’re a premium service before you even set your price. It’s imperative you start assuring them of your value from the get go.
- Pictures are Foundational – Your business photos will wind up on nearly every piece of marketing you create. For instance:
- Business Cards
- Facebook Page
- Facebook Ads
- Twitter Page
- Email Signatures
- Review sites, like Google, Yelp, ZocDoc, Angie’s List, RateMDs, HealthGrades etc
- Any print ads – magazines, newspapers, etc
- Remember us magnets you give to new patients
What You Should Get Pictures Of
You don’t need a lot of different photos, but you do need those images to be flexible. One image of your store front will need to be in landscape (Facebook cover photo), but you’ll need a square version for Yelp. A good photographer will know to make sure they don’t limit your options! Here’s what we recommend.
- square – (I’ve seen a lot of people’s heads cut off in their images because they upload a portrait headshot to Yelp)
- waiting room
- business exterior
- photo with staff
- service offerings (optional)
When you talk to your photographer, they’ll need to know what shots you want! Print our checklist out to help make sure you don’t forget anything!
How to Choose A Photographer
The number one thing you can do is ask to see the photographer’s portfolio. Be VERY wary hiring someone who’s portfolio does not include businesses. Different photography requires different skills, and a different eye. That ‘old-film style’ effects your wedding photgrapher loves so much are not going to be a good choice for your business!
I’m neither a photographer or a lawyer, so this guidance is pretty general. From your perspective, you need to make sure that:
- The photos are yours for any use.
- No watermarks
- Digital download available
- At least 12 megapixel resolution. (A 12MP image will print well up to about 14.2″ x 9.4″